Consumers looking to upgrade to an iPhone now have two different options at Croma, with the retailer opening pre-bookings for the new iPhone 18 Pro and iPhone 18 Pro Max, while offering the previous-generation iPhone 17 Pro at a lowest-ever effective price of ₹69,990.
The iPhone 18 Pro and iPhone 18 Pro Max can be pre-booked through Croma stores across India, as well as through Croma’s website, the Tata Neu app and BigBasket. Customers can also avail themselves of an exchange bonus of up to ₹12,000, subject to the applicable terms.
For customers choosing the new Pro models, Croma has made pre-booking possible through its network of more than 560 stores across 200 cities. A store booking can be made by paying ₹5,000, while customers booking through Croma’s website, Tata Neu or BigBasket are required to pay the full amount at the time of booking.
New iPhone 18 Pro line-up
The new Pro models bring several hardware upgrades, including Apple’s A20 Pro chip, the company’s C2 wireless modem and a new 48-megapixel Fusion Main camera with a physically variable aperture.
The camera and processing upgrades are aimed at improving the phones’ photography and overall performance, while the new modem represents Apple’s continued move towards greater control over the technology used in its devices.
The iPhone 18 Pro line-up is therefore positioned as the latest premium offering for customers who want Apple’s newest hardware rather than the previous-generation models.
iPhone 17 Pro at ₹69,990
For buyers who do not necessarily need the latest model, however, Croma’s iPhone 17 Pro offer provides a significantly lower entry point.
The retailer is offering the iPhone 17 Pro at an effective price starting at ₹69,990, described as its lowest price so far. The effective price is linked to applicable offers and benefits rather than representing a simple reduction in the phone’s standard listed price.
The offer makes the previous-generation Pro model an alternative for customers who want an iPhone Pro device without paying the price of the new iPhone 18 Pro range.
Croma’s simultaneous promotion of the new and previous-generation Pro models gives customers a choice between pre-booking the latest iPhone 18 Pro models with exchange benefits or opting for the iPhone 17 Pro at a substantially lower effective price.
(Featured image, courtesy apple.com)
